Alesta Global Color Collection Joins Axalta’s Global Product Portfolio

Monday, December 1, 2014 3:02 pm EST
"This is also a proud day for our powder coatings team as we introduce the first series of global architectural powder solutions from Axalta."

PHILADELPHIA--(BUSINESS WIRE)--Axalta Coating Systems, a leading global supplier of liquid and powder coatings, announces the expansion of its global product portfolio to include the Alesta® Global Color Collection, an architectural powder coatings line.

The use of powder coatings on construction materials such as cladding and aluminum extrusions has proven extremely beneficial and is already well-established in Europe. Besides providing excellent protection of the substrate, these innovative powder coatings also provide a variety of exciting, aesthetically pleasing colors and surface textures to support the diversity of building design and coordinate with surrounding landscapes.

Now available worldwide, Alesta’s Global Color Collection is inspired by the textures and colors of iconic locations such as China’s Forbidden City, the Horseshoe Bend in Arizona, France’s Mont Blanc and an ancient Mayan pyramid in Mexico.

“The Global Color Collection portfolio is designed to meet the needs of our architectural customers on a global basis while continuing to provide the high quality service our customers expect from our dedicated team of professionals,” said Bill Sante, Global Director, Marketing and Business Development for Axalta’s powder coating operations. “This is also a proud day for our powder coatings team as we introduce the first series of global architectural powder solutions from Axalta.”

Alesta’s Global Color Collection is available in fine texture, matte, semi-gloss and high gloss finishes and has excellent weatherability, elasticity and abrasion resistance, making the powder coatings ideal for hand railings, fencing and residential aluminum extrusions. Alesta’s dynamic new colors can be applied on aluminum or steel substrates. They have high color retention and are environmentally responsible, meeting AAMA, Qualicoat and GSB standards.

This will be the first in a series of launches of the Global Color Collection which will cover a wide variety of RAL colors in various finishes.

Axalta is supporting the global launch of the Alesta Global Color Collection with a new, colorful product brochure. For more information please visit www.powder.axaltacs.com.

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on twitter.

Multimedia Files:

Preview image
Alesta Global Color Collection Product Brochure

Contact:

Axalta Coating Systems
Bill Sante, +1-215-255-4394
Bill.Sante@axaltacs.com
axaltacoatingsystems.com