PHILADELPHIA--(BUSINESS WIRE)--Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has partnered with James Hardie Building Products to feature James Hardie as the primary sponsor on the hood of JR Motorsports’ No. 9 Axalta Chevrolet driven by William Byron at Chicagoland Speedway on September 16, 2017. Byron has captured race fans’ attention with three wins this season in the NASCAR® Xfinity Series (NXS) and will move to the Cup series to drive the No. 24 car for Hendrick Motorsports next year.
James Hardie Building Products offers a versatile collection of siding and trim profiles, textures, widths, and colors to adorn homes with authentic character in the tradition of great American home design. James Hardie® siding with ColorPlus® Technology delivers exceptional aesthetics and performance, and includes multiple coats of paint baked onto each board to create a strong bond that resists chipping, peeling, cracking, and fading for years of lasting beauty. Expert color specialists have carefully curated a color palette that allows for hundreds of color combinations, including options that are specifically designed to meet regional preferences.
“James Hardie is proud to partner with Axalta to sponsor the No. 9 Axalta Chevrolet,” said Anne Bassett, Senior Marketing Manager of James Hardie. “William Byron’s commitment to perform at the highest level on the track aligns with our company’s commitment to our customers. We hope to see Byron in the winner’s circle for the fourth time this season.”
“This is a fantastic opportunity to partner with a great company. We share a strong commitment to serving the specific needs of our customers through color, performance, and technology,” said Wade Arnold, Axalta Vice President of Wood Coatings. “We are very proud of the long-term relationship we have with James Hardie and look forward to future success together, on and off the track.”
About James Hardie Building Products, Inc.
James Hardie is the global leader in fiber cement technology, and has been furthering founder James Hardie’s innovative, entrepreneurial legacy around the world for more than 125 years. It invented fiber cement siding products in the early 1980s as a durable, lower-maintenance alternative to wood and vinyl. Its products combine innovation and versatility to offer a variety of design possibilities, matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 5.5 million homes in North America, James Hardie has earned a favorable reputation within the industry and has been specified in some of the country’s most prestigious projects. For more information about James Hardie, visit jameshardie.com.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings Industry
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the approximately 13,600 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit Axalta.com and follow us @Axalta on Twitter and on LinkedIn.